Credit Venture Partner

Credit as a growth engine

We build, invest in and scale credit businesses alongside companies.

Capital, execution and structure to turn credit into a new revenue line and prepare operations for growth, scale and access to institutional capital.

Glass building facades seen from below

We are a Credit Venture Partner

More than investors.Partners in building credit businesses

There is capital for equity and there is capital for mature credit operations. The most critical phase of the journey, building a new credit business, remains underserved.

Many companies have the customer base, data and distribution channels to monetize through credit, but lack the structure, expertise or capital to turn that into a sustainable operation. That is where Uruk comes in.

One partner. Three levers

How we build credit businesses

Uruk works alongside companies that want to turn credit into a new revenue line and a lever for sustainable growth. Our approach combines building, capital and institutional traction in an integrated model that follows the operation through every stage of its development.

01. Structuring

Build

We design the product, operating model, governance and credit policy so that the operation is ready to grow from day one.

02. Investment

Capital

We invest our own and investors’ capital alongside our partners, with aligned incentives and a long-term view.

03. Funding

Institutional traction

As the operation matures, we open the way to securitization and institutional investors.

A journey built for scale. We follow the operation through every stage

  1. ConceptThesis and product
  2. StructuringVehicle and processes
  3. ValidationControlled operations, pilots with proprietary capital and testing of the credit workflow
  4. ScaleVolume and discipline
  5. Institutional capitalSenior quotas

More than financing credit operations, we help build the capability to run credit as a business within our partners’ ecosystems.

Operators before investors

Our edge:hands-on, all the way to execution

We believe credit is not built with capital alone. That is why we take an active part in creating and developing operations alongside our partners.

We don’t just finance businesses. We help build them.

We build across

  1. 01Product
  2. 02Operations
  3. 03Governance
  4. 04Technology
  5. 05Risk
  6. 06Execution

What we are

  • Partners in building
  • Strategic operators
  • Architects of new revenue lines
  • Investors with skin in the game

What we are not

  • A traditional asset manager
  • Just a source of funding
  • Venture debt
  • A substitute for equity

We turn credit into growth

Credit as a revenue line

The traditional view

Many companies see credit merely as a temporary financial need or an operating cost.

Our view

We see a strategic opportunity to create new products, strengthen customer relationships, increase retention and generate new sources of recurring revenue.

01.

New products

Financial solutions tailored to the needs of your customer base.

02.

Stronger relationships

Greater engagement and loyalty from customers and partners.

03.

Higher retention

Higher LTV and lower churn through the credit ecosystem.

04.

New revenue streams

Recurring monetization of the volume originated.

Experience built in practice

Track record.Soundness and transformation

R$ 12 bn+

Structured and allocated by the partners over their careers in the financial markets.

45+ years

Of combined experience building and developing some of Brazil’s most significant credit operations.

Operators with real market experience

More than managers of capital, we are operators with over 45 years of combined experience who took part in building and developing some of the most significant credit operations in Brazil.

Transformation across sectors

Throughout their careers, Uruk’s partners have contributed to developing platforms, products and operations that helped transform how credit is offered across different sectors of the economy.

Partner profiles

Who it is for.Competitive advantage

Companies that want to turn credit into a competitive advantage.

01.

A sizeable active base

Recurring, engaged customers.

02.

Monetization potential

Credit as a new revenue line.

03.

Capital efficiency

Growth without weighing on the balance sheet.

04.

An operation to build

Start from scratch or develop what already exists.

Our team

Complementary by design

A team built to cover every dimension of building credit businesses.

André Pina

André Pina

Co-founder and CEOStrategy and Relationships

15+ years in private credit. Previously at Liqi, Captalys, Citi and HSBC. Stanford GSB.

Lucas Muñoz

Lucas Muñoz

Co-founder and CIOInvestments

Fund structuring at Captalys, Head of Risk at Bluewave Asset and CFO of iDtrust.

Douglas Shibayama

Douglas Shibayama

Chief Partnership OfficerPartnerships and New Business

Previously at iugu, Captalys, Goldman Sachs and Merrill Lynch, in Brazil and New York. Columbia GSB.

Alessandro Akita

Alessandro Akita

PartnerPortfolio and Risk

Structured finance at Hotmart, investment management at Captalys and product strategy at Cielo.

Contact

More than capital, we help companies turn credit into growth

Offices
São Paulo, SP, Brazil
San Diego, CA, USA